Imagine that you’re Bastian
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Users currently rely on static images to view products.
Static images often fail to capture intricate details of products, such as fine textures, patterns, and material quality. This lack of detail can lead to uncertainty about the product’s true appearance and quality.
Users cannot feel or closely examine the texture and material of the products through images alone. This can result in a mismatch between user expectations and the actual product experience.
This limited view can make it difficult to assess details, textures, and fit.
Without interactive or dynamic views, users struggle to gauge the product's fit and scale, which is particularly critical for items like clothing and accessories where size and fit are crucial.
Decreased Confidence
Users may feel less confident in their purchase decisions, which can negatively impact their overall shopping experience and satisfaction.
Due to the inability to properly assess product details and fit, users may end up returning products more frequently, leading to higher return rates and increased costs for the business.
Potential buyers might abandon their purchases if they cannot get a satisfactory view of the product, leading to decreased conversion rates and lost sales opportunities.
Feature: Launched a new 3D preview feature for wearable products from major brands like Nike, Adidas, Puma, and Skechers.
Benefit: Allows buyers to see every detail of the product, enabling informed purchasing decisions and reducing uncertainty.
Feature: Introduced an "AR Try-On" feature allowing buyers to use augmented reality to virtually try on shoes and see how they look on their feet.
Benefit: Helps buyers determine if the shoes match their style and fit preferences without leaving their home, enhancing the shopping experience.
This feature will be piloting in Lazada Indonesia, so I tried to take a look on is this feature have it by our competitor in Indonesia.
Found out that Blibli is having this feature, even though it's only showing a static images of the product that can help the user to check is that suitable to their daily wears
Because it's only removing the product image background and put it into the AR camera. If the product images got some images like a shoes size, it will directly showing a shoes size chart that not really related to the feature
Before jumping into the design solution, first thing first I wanna make sure with the developer that our outcome is really fulfil what we trying to solve. Also wanna make sure that the outcome won't be laggy.
Because this feature is something like a module that the developer adapted from out source, so I might need to know the limitation before I jump into design to make sure I won't make any design that can't be adjust by the developer
Need to make sure with our existing feature in Lazada. In Lazada, we already have a feature called "Beauty AR" that an AR function to let users to try the beauty product (ex: lipstick)
To let the user know what they need to do and what they can do in these 2 features. I request to have a onboarding page that introduce how to operate these features to users
Let users know that they can do a 360 views and zoom-in/out to see more details about the product
Educate the users on how to test the product in the AR
Before finalizing this design outcome, my product manager suggested using a previous design solution that allowed users to select the preview method by using a bottom-sheet.
Design request by Product Manager
Design that I suggest
I challenged this approach by pointing out that it negatively impacts both user experience and development logic.
User Experience: Requiring users to take an extra step before accessing the feature complicates the process. At that moment, users won’t have a clear understanding of what the feature looks like, making it difficult for them to decide whether to use it.
Development Logic: The system needs to include an additional bottom sheet and extra configuration effort. If a product only has a 3D preview feature, the page should directly navigate to the 3D preview without displaying a popup.
To further bridge the gap between online and offline shopping
Expand it to more product categories
Clicking on a hotspot to showing additional information about the product, like materials, size charts, or care instructions.
Integrate AI to personalize the AR Try-on experience. For example, the AR app could recommend shoe sizes or styles based on the user's past purchases or body measurements.
Closing the gap on the in-store experience
Frankim